If you are segmenting for events such as Junior Jumpers or graduation, it's important to just target the relevant age groups. Make sure the all segments are set as Dynamic!
Some most-used age groups are shown below. To calculate anything else, multiply Age x 365.
"Kids 6 & Under" segment (combine the 5 segments below)
- Segment 1 criteria: Child1_birthdate in the last 2190 days
- Segment 2 criteria: Child2_birthdate in the last 2190 days
- Segment 3 criteria: Child3_birthdate in the last 2190 days
- Segment 4 criteria: Child4_birthdate in the last 2190 days
- Segment 5 criteria: Child5_birthdate in the last 2190 days
"Kids 7 & Older" segment (combine the 5 segments below)
- Segment 1 criteria: Child1_birthdate over... 2555 days ago
- Segment 2 criteria: Child2_birthdate over... 2555 days ago
- Segment 3 criteria: Child3_birthdate over... 2555 days ago
- Segment 4 criteria: Child4_birthdate over... 2555 days ago
- Segment 5 criteria: Child5_birthdate over... 2555 days ago
"Kids 16-18 years old" segment (combine the 5 segments below)
1. Segment 1 criteria:
- Child1_birthdate over... 5840 days ago
- Child1_birthdate in the last 6934 days
2. Segment 2 criteria:
- Child2_birthdate over... 5840 days ago
- Child2_birthdate in the last 6934 days
3. Segment 3 criteria:
- Child3_birthdate over... 5840 days ago
- Child3_birthdate in the last 6934 days
4. Segment 4 criteria:
- Child4_birthdate over... 5840 days ago
- Child4_birthdate in the last 6934 days
5. Segment 5 criteria:
- Child5_birthdate over... 5840 days ago
- Child5_birthdate in the last 6934 days