How to Create an Inbound Keyword / Campaign

Inbound campaigns can be a great way to engage with your customers and get feedback, offer promotions, or other offers. They work by having a user send an SMS to your number with a specific keyword to receive a specific response. 

Here's how to set one up in your account. 

Step 1: In your account, navigate to Campaigns - Inbound Campaigns. Click on the green '+' to create a new one. 

Name your campaign and hit continue. 

1a: Campaign Name: We typically just name this the keyword you want to use, but this is for internal use only, so whatever makes the most sense to you. 

1b: Type: Unless you are setting up a specific type of campaign (like a Ratings or Referral campaign), keep this on 'None.'

1c: Tags: For internal use to keep track of inbound campaigns. Completely optional. 

Step 2: Add your keyword and auto-response. 

2a: Keyword: Not case sensitive, but you do want to make this one word with no spaces so that the system will properly read it. 

2b: Webhook: Unless specified, leave this on 'No.' 

2c: Autoresponse: This will send as soon as someone texts the keyword. If they need to take a further action, such as visit a website or send another keyword, make sure to add that in here. 

Hit continue to get to the confirmation page. 

Step 3: Activate. If everything looks good, hit 'confirm' on the final page to activate the Inbound Campaign. 

3a: Test the keyword. If you want to make sure the keyword is working, try sending a text message to your assigned phone number to make sure you get the auto-response. 

You can find your number by going to Configuration - Workroom. It will be listed as 'Assigned Phone #'