How to make an engaged audience using engagement score

Created by Nicole Alwardi, Modified on Fri, 23 Jul, 2021 at 1:12 PM by Nicole Alwardi

  1. Go to Audience > Segments
  2. Click on the green + button on the bottom-right of your screen to create a new segment
  3. Name the segment (for example, "Engaged Score >2") and set the segment to dynamic
  4. In the criteria dropdown, select "Email Engagement Score" and then "is greater than" and type in 2
  5. Add other criteria such as "Email is not invalid"
  6. Click Calculate, then save!


Adjust the score as necessary, but 2 is our suggested cutoff.


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